What is Location Intelligence?

Location intelligence refers to the mapping of the geographic relationships associated with data. Resources including GIS are used to provide individuals and organizations with information about how people are interacting with various applications and services based on their location. Through combinations of trilateration, WiFi fingerprinting, and crowdsourcing data, the data and patterns achieved through location intelligence are extremely accurate. Smartphones and tablets are naturally driving the proliferation of this technology because of their built-in location-sensitive sensors, WiFi signals, gyroscopes, magnetometers and accelerometers, and other features. Major players in the mobile and wearable technology space, such as Apple and Google, are rapidly acquiring the latest location intelligence technologies with the goal of enhancing the ways in which consumers interact with their surroundings. Apple recently purchased Locationary, a start-up that leverages crowdsourcing and game mechanics to update a database of location information for businesses. Additionally, they acquired WiFiSLAM, a company that specializes in employing WiFi signals, GPS, and sensors to track user movements within buildings. WiFiSLAM uses pattern recognition and machine learning to detect relationships between the data collected through all of the sensors in a device to create reliable indoor maps. Ultimately, location intelligence is poised to help people better understand their environments and even contribute their own measurements in an effort to map the entire world, inside and out.

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1) How might this technology be relevant to the educational sector you know best?

  • Location intelligence is right at the intersection of 4 important trends - mobile devices, BYOD, wearable computing, and gamification. As we rapidly approach the point where nearly every student carries a powerful smartphone, adding location awareness enables us to take communication out of the classroom and tie it to the external world. - amichaelberman amichaelberman Oct 20, 2013
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(2) What themes are missing from the above description that you think are important?

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(3) What do you see as the potential impact of this technology on higher education?

  • Instruction often presupposes an assumption that learning takes place best in a closed environment such as classroom, lab, or library. With location awareness and smart mobile devices (even moreso with wearables) it becomes more feasible to combine the best of the closed environment - access to expertise and information - with the direct learning possibilities of the outside world. The model of "learn about a place - visit it - come back and discuss" can be mashed up so that students can "learn about" and "encounter" at the same time - more powerful and engaging. And instructional designers can use a physical space as a canvas for learning activities. - amichaelberman amichaelberman Oct 20, 2013 - crista.copp crista.copp Oct 27, 2013

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(4) Do you have or know of a project working in this area?

  • Yes, There are several happening at LMU - I need to get the links - crista.copp crista.copp Oct 27, 2013
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